Privacy Policy for Messy Monsters

Last updated: 2026-06-23

The Messy Monsters app is developed with care for both children and adults.
We care about your privacy and are fully committed to protecting your personal data. We comply with applicable data protection legislation and continuously work to ensure that your rights are respected. In this privacy policy, we describe how we collect, use, share, and protect your personal data, as well as the rights you have.

This privacy policy applies when you use the Messy Monsters app or otherwise come into contact with us.

When you create an account in the app, you agree to our Terms of Use and confirm that you have reviewed this privacy policy, which describes how we process your personal data.

Data controller and contact details

The Messy Monsters app is provided by:
Messy Monsters
Company registration no.: 559532-8997

Messy Monsters is the data controller for the processing of your personal data.

Email: hello@messymonsters.se

If you have concerns about our processing, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY):
imy@imy.se | +46 8-657 61 00

What personal data we collect

We collect various types of personal data, including:

Contact details and identification

User names (e.g. children and parents), email address, phone number and address (where applicable), demographic data.

Data related to use of the app

Points, progress, and other information related to quests, settings, and preferences.

Communication

Messages when you contact us, feedback and support requests, notifications about new features and updates, and communication relating to collaborations or joint projects.

Technical information and use of the app

In order to handle login, push notifications, security, troubleshooting, and the app’s features, we collect certain technical information about your device and how the app is used, such as device type, operating system, app version, time zone, IP address, and crash logs. We also use services from Google Firebase for, among other things, login, data storage, analytics, and push notifications.

Our website (messymonsters.se) currently does not use cookies or similar tracking technologies.

How we collect personal data

We collect personal data in three ways:

Data you provide to us

When you create an account, contact us, sign up for mailings, or take part in surveys or competitions.

Data we collect when you use the app

Information about how you use the service, provided that you have consented to such collection.

Data from third parties

From advertising partners (e.g. demographic information and interactions with advertisements), and from official bodies in legal matters concerning us.

How we use personal data

We use personal data to:

  • Provide the app’s features
  • create and manage accounts
  • customize quests and rewards
  • provide customer support
  • improve and develop the app
  • send information about updates and new features
  • send newsletters or other voluntary communications about the app if you have consented to this
  • and fulfil legal requirements

Purpose and legal basis

The processing of personal data takes place so that we can fulfil our agreement with you when you use the app.

The legal basis is primarily:

  • Performance of a contract
  • Legitimate interest (e.g. development and improvement of the service)
  • Consent (where required)
  • Legal obligation

Retention period

Personal data is retained for as long as the account is active, and thereafter only for as long as necessary to:

  • Fulfil contractual obligations
  • Comply with legal requirements
  • Handle any claims

Sharing and recipients

We do not share personal data with third parties for marketing purposes.

In order to provide technical support and analyze how the app is used and functions, we use and share data with trusted service providers, such as providers of:

  • IT systems
  • Operations and hosting
  • Analytics tools
  • Support services

Analytics data is pseudonymized and does not contain directly identifying information such as name or email address.

These providers act as data processors and may only process data in accordance with our instructions.

Security

We take technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or misuse.

Children’s personal data

The Messy Monsters app is aimed at parents and legal guardians.
Children do not have their own accounts in the app.

Parents provide the child’s first name or nickname, date of birth (YY-MM-DD), and, optionally, gender, in order to customize quests, content, and, where applicable, a child profile linked to the parent’s account. This information is always linked to the parent’s account.

We only collect information about children that is necessary for the app’s functionality, and we handle this data with particular care.

Your rights

You have several rights under data protection legislation regarding how we process your personal data.

You can read about your rights below.

Right of access (information). You always have the right to know whether we process personal data about you. If we do, you have the right to receive information about the processing and a copy of the data we hold.

Right to rectification. If any of your personal data is incorrect or incomplete, you have the right to request that we correct or update it.

Right to erasure (”the right to be forgotten”). In certain cases, you can request that we delete personal data we hold about you. However, we may need to retain certain data if it is still necessary for the purpose for which it was collected, if we have a legitimate interest in continuing the processing, or if we are required by law to retain it.

Right to data portability. You can request to receive your personal data in a structured, and machine-readable format, and you can also request that the data be transferred to another company where technically feasible.

Right to object and to request restriction. You may have the right to object to certain processing of your personal data, for example processing carried out on the basis of our legitimate interest. You can also request that we restrict the processing of your data in certain situations.

Right to withdraw consent. If we process your personal data based on your consent, you have the right to withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

Contact us using the details below if you have questions about your rights or wish to exercise any of them.

Contact us at hello@messymonsters.se to exercise your rights.

Changes to this policy

We may update this privacy policy as needed. The latest version is always available on our website.

Thank you for using Messy Monsters!